We Are On Substack 💃🏽🥳✨

Let’s catch you up on everything we’ve been up to

Heyyyyy! This is our first-ever newsletter edition, and we’re very excited for all the memories we’ll create together. Connecting with you is important to us, and we wanted a space where we could talk to you personally, share what we’ve been up to, and hear directly from you. 💫

P:S - There’s a fun surprise for you at the end.

A Look Back at 2025 So Far

🦋 2025 has been a milestone year for us, marked by exciting firsts. We introduced our first-ever special edition, the Aso-Oke Blazer Dress, in eight prints and received the most beautiful comments. You can still snag one on our website. We also dropped some new styles, including the Phoenix Criss-Cross Dress, the Layered Mini Dress, and the Mermaid Dress, which have all become bestsellers thanks to YOU. We have more in store for you this month, and we’re very excited for you to shop.

🤗 We launched Growing Up Bawsty, our series where we talk to women about their stories and experiences living as busty women. For season two, we spoke with seven women, and they were funny, open and honest. They shared career, fashion and lifestyle tips that we think you’ll find helpful. You can watch all episodes on Instagram, X and TikTok.

🩷 We teamed up with Clafiya for Breast Cancer Awareness Month, and you get a 20% discount on screening at Beacon Health Diagnostics when you pay with your Clafiya HSA. You can find more details here.

You in Bawsty

It has been heartwarming to see all the different ways our outfits have been styled, and it has made us happy to be part of your special moments. From graduations to maternity photoshoots to birthdays, seeing your pictures means the world to us. Please continue to tag us when you post. It motivates us to keep creating. 💜

Bawsty Picks
Can you believe it’s already more than two years since we dropped the first figure-flattering maxi dress?

For the second anniversary, our CEO and creative director shared what inspired the design, the process of creating the dresses and why it is a classic style. It is currently available in Winter Bloom and can be purchased on our website.

Baws Babe Spotlight 💡😍

Back in March, Francess tweeted that she had 30 outfits from us. Just three months later, she quoted that tweet to say she now had 40! That warmed our hearts.

When we started, we couldn’t have imagined this kind of support. We’re so grateful to Francess and to everyone who shops with us, follows, and shares our story. You make what we do possible, and we don’t take that for granted. 💜

Francess is a product manager and the podcast host of Collateral Growth, where she covers career, tech and product. You can find the podcast on Spotify, Apple Podcasts or wherever you listen to your podcasts.

The Bawsty Pop-Up
Now for the big surprise. 🎉

We turned three in October. Baby Bawsty is a toddler. 🥺

To celebrate this incredible milestone, we created a documentary to share our journey, and we’re hosting a physical pop-up on the 30th of November for you to shop (of course), take cute selfies and interact with us. There will be refreshments, music, and we’re going to have a great time. Our pop-up is sponsored by Bumpa and Paystack.

RSVP here, share with your friends, and let the countdown begin.

Until Next Time (In this case, next month 😂)

2026 is almost here. How weird is that? It’s surprising how quickly the months went by. We hope you’re having a lot of fun, staying committed to your goals, and doing the things that you love.

We’re so grateful to have you in our community. Stay fabulous, and we look forward to seeing you at our pop-up.

XOXO,
Mariam from Bawsty